以下是亚马逊账号被封的几种情况及申诉方法：

注：以下申诉模板仅供参考，需要按照自己账号的实际情况进行更改后提交，切勿照抄！

1. 账号关联

Dear Amazon,

Thank you for opportunity of appealing and reviewing our account.
For the further, better development, we had taken steps to solve the problem and all the measures had been implemented.

On 19 Jan 2019, We registered the seller account. But we received your notifications show my account is related to an account that may not be used to sell on your site. As a result, we may no longer sell on Amazon.com.

Please believe that this seller account is my own registered, I only have a seller account!

Maybe there is someone steal our information. Therefore, I have added the attached documents for investigation:
1.Business license picture
2.ID card

If you need any other information, Please tell us.

we have 4,000 products. i will be ready to send to the FBA, prepare for the Amazon season. Please,Please,We expect amazon to be able to treat us as appropriate

As a new seller, we need to continue to strengthen the study of Amazon policy and guarantee this problem does not happen again

We are learned from this terrible mistake, I will strengthen the internal training, continue to learn about the Amazon-related knowledge, I would like to do our own, Understand the performance appraisal standards, do a qualified Amazon sellers, although I am still just a small seller, please give me a chance to germinate!

Apart from the Amazon policy we learn, we have also taught our sales persons that never ignore each complaint from any customer or each warning from Amazon.When we received a warning, we should look into the reason, then take remedial action to work it out. If the warning involves policy violation, we should not deleted the ilegal item and offer a full refund to the buyers.Because of our negligence,it would cause the restrictions of our account.As

a new seller,We should be strict with themselves and seriously deal with every detail of the problem.

Strengthen Our After-sale service.On this point,We promise that we will continue to reply to customer’s question within 24 hours for any questions, enhance and improve our after-sale service in order to be more professional and efficient.We promise to Solve problems from customers about product’s quality including reimburse, returned purchase, and ensure customer’s profit.We promise to pay high attention to each complaint and suggestion from our customers. Sometimes when a buyer feedback us a problem, it presents his sincerity. In return, we should solve it carefully. Actually it is not only money could solve but our responsibly did.

Thank you for reviewing.We do cherish our chance of selling on Amazon, and have been trying our best to coordinate with Amazon and our customers. Every time when a problem raises, we will make our fastest respond and solve the problem at once.We hope you can see our efforts to correct and improve during this days and we hope all we did would meet your requirement.We believe Amazon will give this issue a serious consideration and we truly hope for your kind understanding this time.Now what we hope is begging for a chance.We really need this great opportunity.Please give us a chance to sell on Amazon.com again.

Thank you for reviewing.Please feel free to contact us if there is any further action we need to take.Looking forward to your reply！

Looking forward to your reply
Kindly regards
Sincerely

2. 售卖违禁品：

以下是一篇关于在亚马逊上售卖违禁品导致封号的解封申诉信，客户把邮件发给亚马逊团队后，亚马逊在半小时内就解封了其账号。

（来源于语翼客户的真实案例，经过客户同意后，屏蔽其账号及产品的相关信息进行分享）

（第一步：简单问候，列出涉事ASIN）

亲爱的亚马逊，您好，

最近我们收到一封来自你们团队的通知，通知中指出我们售卖了亚马逊禁售的商品，以下是相关产品的ASIN: XXX,XXX,XXX,XXX

Hello, dear Amazon,

Recently we received a notification from you, which indicates that we have uploaded the listing of "Restricted Products", here are the ASIN codes of these products:

ASIN: XXX, XXX, XXX, XXX

（第二步：自我检讨，分析原因，让亚马逊看到我们真诚的态度）

非常抱歉，我们在不了解亚马逊政策的情况下犯了这种低级错误，我们深刻反思后认为我们犯下这种错误的原因是：

1. 作为亚马逊新手卖家，还不太了解亚马逊关于禁售产品的政策，也没有主动去了解政策

2. 在上架listing之前没有查询相关的资料或者咨询亚马逊的专业客服，盲目地将禁售产品投放到市场

We are sorry that we made this stupid mistake without understanding policy of Amazon before uploading the listing, we have rethink this mistake profoundly these days and we found the reasons why we made this mistake:

1. As a new seller on Amazon, we didn't know much about Amazon's restricted products policy and we didn't learn the important policy proactively.

2. We didn't look up the related information or consult the professional Amazon service team before uploading the products, and we have launched the prohibited products on market blindly.

（第三步：知错就改，告诉亚马逊我们已采取的措施）

收到亚马逊的通知后，我们采取了以下措施进行挽救：

1. 第一时间通过亚马逊团队的帮助去查找了亚马逊禁售商品的相关信息详细了解亚马逊相关政策

2. 及时删除下架亚马逊的禁售产品

3. 停止向亚马逊发送禁售产品的库存的想法，杜绝售卖禁售产品

Once we received the notification from Amazon, we took these methods to make up for this mistake:

1. We have searched for "Restricted Products" and "Listing Restrictions" in Seller Help immediately with the help of Amazon team and we have learned the detailed policy of Amazon.

2. We have deleted the listings and products of Amazon's restricted and prohibited products promptly.

3. We stopped the plan of sending FBA inventory to Amazon and put an end to the sale of Amazon's restricted and prohibited products.

（第四步：未来的计划，避免再次犯错，这是申诉邮件中亚马逊最看重的一点）

但是我们的这些举措还不足以确保我们以后在亚马逊上的合规售卖，所以我们向亚马逊承诺我们以后不再售卖禁售产品：

1. 在新品开发阶段，我们不仅要了解目标市场的消费习惯，还要了解当地国家的法律和亚马逊的政策，严格遵守法律和政策，避免销售违规违法的禁售产品

2. 选择产品时，尽量避免液体，粉末，磁性产品等容易违规的产品，再也不会上架亚马逊列出的禁售产品，这包括但不限于XXX（导致这次封店的产品）等。

3. 在上架产品之前，我们会通过帮助页面查询禁售产品，并及时联系热情，专业，高效的亚马逊相关团队，了解最新的政策以及上架该产品需要的相关认证等，避免犯同样的错误。

4. 选择优质的产品供应商，严格检查产品质量，给亚马逊的买家提供更安全更优质的产品，以及更好的服务，增强他们对亚马逊的信心。

But these methods are not enough to maintain compliance of the future selling, so we promise Amazon the following plans that we won't sell Amazon's restricted and prohibited products in the future:

1. When we develop the new product, we not only need to research the consumption habits of the target market, but also need to study the laws of the local countries and Amazon's policy. We will obey the law and policy strictly and avoid selling restricted and prohibited products that violate laws and policy.

2. When we choose a product to sell, we will avoid these products such as liquid, powder, magnetic products and other products that may violate Amazon policy, and we won't upload Amazon's restricted and prohibited products anymore, including but not limited to XXXX.

3. Before uploading products, we will search for "Restricted Products" and "Listing Restrictions" in Seller Help and contact enthusiastic, professional and efficient Amazon Seller Support to know the newest policy and the necessary identification of products, which will help us to avoid to make the same mistake.

4. We will choose the best supplier of products and test the product quality strictly, and provide our customers the better quality products and the best customer service to boost their confidence of Amazon.

（第五步：强调这封邮件的目的，提醒亚马逊客服帮助我们解封账号）

真诚地希望您能给我们一次机会并恢复我们的亚马逊账号，我们一定会认真反思这次事件并总结经验，避免售卖禁售商品的情况再次发生，并合法合规的经营我们来之不易的亚马逊账号，给亚马逊买家提供更好的购物体验。

We sincerely hope you can give us a chance and restore our Amazon Sellers Account, we will reflect on this mistake seriously and learn from experience. We will avoid selling restricted and prohibited products again, we will ensure our behaviors and our products comply with all applicable laws and Amazon policies, and we will operate our hard-won Amazon account legally to provide a better shopping experience to every Amazon buyer!

真诚的，

XXX（店铺名）

Sincerely,

XXX

3. 客户开了 A-Z 和信用卡拒付

Dear Amazon,

We are contacting you regarding our seller account suspension.

I understand that recently our performance has fallen below Amazon's target.

After checking our ODR, we find that the main reason that cause A TO Z claims

and charghebacks is that buyer claim they did not receive the package, while

the tracking number shows it was delivered. High ODR rate is caused by bad

logistic service.

Steps we have taken and will continue to take:

1, we have changed our logistics company , we have found a better efficiency

logistics company to offer the better service, we will ensure every customer can

receive their package.

2, We will use FBA to fullfill part of our orders .

3, We have and will continue to offer great purchase experience to the

customers.

4, We have checked all the products we've been sold, and removed the product

that may have problems, we will continue to do this to offer the best service to

the customer

5.Improving our service level;a.Answer the customer’s message within 24 hours.

b.Reply to the buyer’s inquiry as soon as possible. Try our best to meet buyer’s

needs.

c.For negative feedback, be patient to contact with the customer, figure out a

good solution and keep in touch with the customer.

d.After-sale service, support what we can do to help the customer to remove

doubts about our product.

e.Upgrading our operating level and taking a more professional attitude.

Please let us know what should be done to reinstate our account, we are looking

forward to hearing from you.

Best regards,

4. ODR过高，导致自发货权限被取消及移除销售权限

Dear Amazon Team,

Thank you for giving us a chance to state our detailed and plans about precise solutions

regarding shipments. We will show you how we resolve this kind of problems in the future. Please

investigate us because it is Amazon’s rights. We have a confidence in becoming a good seller

when we avoid defects later.

1,Why our account is locked

...

2,How to correct the problem

（1）We will make a better inventory management to avoid the occurrence of any short supply.

（2）We will confirm dispatch every day and do our best to decrease the Late Dispatch Rate,improving our account performance to a large extent.

（3）We will increase the ability to handle emergencies, such as power failure which can lead to no access to Internet.

（4）We will ...

3,How to avoid this problem in the future

（1）....

（2）....

（3）We will inform customers of the latest delivery news so that they can know about the status of the items they buy. Moreover, we will ...

（4）As for the delivered but non-receipt items, we will communicate with customers positively and apologize to them first to acquire their forgiveness. Moreover, we will...

（5）As a new seller who lacks selling experience on Amazon, we will ...

（6）We will spend much time on inventory management,...

（7）We will choose FBA as our shipping delivery which can decrease the rate of complaints to a large extent. We will...

（8）We are ...

4,About our currency metrics

As for our currency metrics, we will obey all Amazon rules and regulations to build a healthy account. We will ...

5,Our information:

Thank you very much to give us a chance to show our detailed plans about how to prevent

complaints and other problems. We will ... We are looking forward to your news. We are happy to

provide any other additional information as you request. Furthermore, may you have a good day.

Best Regards

5. 客户投诉卖假货账号被冻结

Dear Amazon Team,

It has been brought to our attention that our selling account has been

suspended due to claims that we have listed inauthentic items. This is very

alarming to us and we immediately investigated the claims. What we

determined is that we were actually not selling counterfeit items, but we didnt

have the permission to represent and sell these items as new. We were able to

determine our mistake by researching the Policies and Agreements of Amazon

and questioning fellow sellers on Amazon seller forums. We certainly did not

intend to infringe upon on the intellectual rights of others. The ASIN listed was

an item that we purchased at full retail price. We only had one of this item and

we had no intention of misrepresenting this company. We have realized that we

have several other items that violate this policy in our inventory and we need to

address this immediately.

Here is our plan of action to avoid future problems

-First we will thoroughly review all Amazon Policies and Agreements

-next we are going to examine every item we have listed and make sure we

have the proper credentials to sell these items as new on Amazon.

-any items that we do not have invoices for will be changed to and sold in used

condition or through other selling channels

-Finally we put measures into place to constantly monitor newly listed inventory

by me personally to avoid infringement on others property rights.

Please know that these policy violations were not intentional and we do

apologize to any parties that we infringed upon. We have been happily selling on

Amazon for nearly 2 years and after some initial start up bumps, we have been

able to keep great metrics and provide great products to many happy customers.

I hope you realize that we are sincere in our intentions and hope to be selling on

Amazon again soon. Thank you for your consideration.

Best Regards

6. 侵权

Dear Amazon,

Thank you very much for giving me a chance to appeal the removal of our Amazon selling privileges .Please see

our following information.

Our selling privileges has been removed by Amazon on August,11th,2016. Amazon removed our selling privileges

because some of our listings violated related Amazon policies,especially infringed intellectual property rights

of some rights holders.

First,we apologize...

Second,...

Third,as for the violated brands ********and violated ASINs:*******...

1.Why Amazon removed our selling privileges

（1） Amazon thinks those products are related to brand intellectual property violation...

（2） Everyone should respect other rights holders’ legal interests...

2.How we solve the problem and prevent the mistakes happen again

（1）......

（2）......

（3） We apologize to the rights holders and to Amazon with our sincerity on behalf of our whole company again.

We promise we correct our mistakes. Please trust us and give us a chance.

3.Additional information we let Amazon know

We are a new company.

（1）...

（2）...

（3）...

（4）...

We have supplied the essential materials ...

Best Regards

7.新账号被封

We are contacting you regarding our seller account suspension. We realize the delays in shipping orders has not complied with Amazon's performance target of less than 4%, nor our target of less than 2%.

We have reviewed our fulfillment procedures and have determined the two areas that need to be addressed:Shipment Creation and Inventory Availability.

We realize we needed additional support for managing fulfillment for our Amazon orders. To achieve our goal of more than 98% on-time shipping we have added additional staff to support the sales person in our retail store who handles Amazon fulfillment. This will allow us to have packages prepared and ready to ship more efficiently.

To address inventory availability issues we have consolidated our Amazon inventory into one location to speed shipment creation. Having all Amazon inventory at one location will eliminate delays in getting product out by the Expected Ship Date.

Thank you for considering this appeal.

总结：

针对不同的封号境况，信中开头先明确承认自己的疏失，表达出诚意；然后针对账号的问题，依序以条列重点的方式将改进方法提出；最后在以加强语气强调改进的决心并想要收到回信的迫切。

回信记得要投其所好，才能获得预期的回复。

新账号被停用-关联

问题的根本原因

Dear  Seller Performance Team

I received a notification from Amazon because I was related to an account that might not be used for sales, so I canceled the store's sales.

您为解决该问题而已采取的措施

I immediately queried my Amazon account information.

First of all, as a new seller of Amazon, we lack understanding of Amazon rules and do not seriously understand Amazon's rules and contraband. Sorry, I deleted all products uploaded by Amazon.

I hope that Amazon can take this into consideration.

您为避免将来出现此问题而采取的步骤

If I resume the sales right, my after-sales plan is as follows:

1: First, I will read and understand Amazon's detailed sales rules and the scope of products sold very carefully.

2: I will carefully check the inventory and the products I sell, whether there are products that do not meet Amazon's requirements.

Once found, it will be deleted immediately and will not be sold again.

3: For any new products sold in the future, if there is any uncertain information, I will consult Amazon immediately and will not blindly sell.

The above is my response to Amazon's cancellation of the sale rights. I hope that Amazon can provide me with the opportunity to change again. We will do our best to sell in the future of Amazon with the most serious attitude.

Looking forward to your reply.

Sincerely

更多模板：

亚马逊申诉模板三

亚马逊申诉模板二

亚马逊申诉模板一